With the objective to preserve India’s rich heritage of art and culture as well as enhance avenues for livelihood of traditional artisans and crafts persons, ASK Foundation24 is constantly reimagining ways to protect and promote Indian Arts, Culture & Heritage. ASK Foundation24 supports efforts to document cultural heritage and preserve it for posterity. ASK Foundation24 is reimagining ways to protect and promote India’s priceless heritage to not only sustain but also make art and culture relevant to the younger generation. India is a land of diverse cultures and it is ASK Foundation24 endeavour to ensure that the youth appreciates and connects with its rich heritage and arts. Aligned to its objective to protect and promote India’s arts, culture and heritage, ASK Foundation24 undertakes various promotional and developmental projects.
As a melting pot of cultures, and a cradle of great civilisations, India has a vast cultural heritage – spanning art, craft, music, dance and literature. It is an extraordinary legacy, thousands of years in the making. ASK Foundation24 also gives Indian artists a platform of festivals and programmes to showcase their talent, and take their work to a wider audience. We are securing the future of endangered art forms by providing livelihood opportunities to traditional artists and craftsmen, to ensure their work continues to be viable